Tactics

What are your company's communications goals?  Do you want to attract new customers? Do you want to establish your brand at a trade show? Do you want to locate and appeal to new investors? Do you want to enter a new market? Do you want to put your company's story in front of money managers and financial analysts who can  take a position in your stock and/or influence large numbers of investors who can? 

Tactics vary widely depending on your situation; they are driven by your objectives.  Here are two examples.

I worked with an industrial safety products manufacturer who wanted to establish their company as a recognized provider of homeland security products, even though they were a new entrant to the sector. One tactic was extremely successful and jump-started their sales effort in front of a very large audience of qualified prospects. 

By landing them a live, early morning  television interview during the largest homeland security products trade show in Las Vegas on opening day, we put them in front of a "captive" audience of qualified prospects for an exclusive media story. In the 6:30 a.m. segment of the Las Vegas FOX morning news show, while a few thousand customers were in their hotel rooms with their TVs on getting dressed for the first day of the show, a local FOX news crew came to the client's booth and aired a live demo of their hot new homeland security product.  All day people flocked to their booth saying, "I saw you guys on TV this morning.  Show me what you've got."

Here is another example of a tactic that produced for the client the result they wanted to achieve. A start-up oil and gas exploration company with very little drilling history but large mineral holdings spread across a massive portion of southern Washington had a goal to communicate its upside potential to prospective investors.  They were open to hosting a helicopter tour of their Washington properties for key oil and gas securities analysts from Houston and New York and some of the oil and gas industry's top trade reporters/editors. 

Their message was clearly demonstrated, articles followed and the small company's upside potential hit the radar of some of the industry's most respected oil and gas analysts. 

Please give me a call  at (720) 236-3451 to discuss your current situation and after we talk I will be glad to put together some ideas and a preliminary proposal of proposed tactics to help you achieve your goals.  Or you can easily email me via the CONTACT button on this Web site to ask a question or set up a time for a call.